Twitter is one of the most influential microblogging platforms. It has a huge fan base, which has curated a long list of like-minded people to follow. Since Musk’s takeover, Twitter has gone through turbulent times for multiple reasons. Recently, Musk broke the news in the media about Twitter’s new name. It is indeed big news, if you are curious to know the Twitter logo for 2023 – stay connected.
Twitter’s new logo, ‘X’ is going to replace the bluebird, and it has garnered mixed responses. Switching from an iconic logo to an “X” is a seismic shift in the digital world. It has left users confused and is attention across the digital landscape.
Twitter is Rebranding Its Iconic Blue Bird Logo
Twitter is in the spotlight for launching its new logo. The uncaged blue bird is now soaring towards the sky. Elon Musk, the driving force behind the company, revealed the newly created logo on its website. According to Threads’ rival, this transformation is an initiative step in the broader rebranding. On Monday morning, users noticed the company’s new logo on the company’s social media platform. Gone was the bird, replaced by a monochrome X – a confident and composed representation.
What Will Be the Impact of Twitter X on Threads and Social Media?
Twitter’s new logo will have a significant impact on the digital scenario. Elon Musk is not ready to stop yet; the transformation process has continued since the takeover.
According to Yaccarino,
“X is here! Let’s do this,”
With the vibrant energy of Twitter, the billionaire shared multiple posts relating to the new logo.
The global chief strategy officer at advertising agency R/GA, Tom Morton, opinionated,
“The transformation is planned and is a more persuasive way for Musk to make the company his personal asset. Twitter is changing its name and logo, but it will not have an impact on users, advertisers, or market issues. He conquered the castle and is now flying his own flag.”
Name and Logo Transformation Receives an Array of Reactions
It was obvious to receive mixed reactions from users and advertisers. For instance,
- Users were already confused with Twitter’s rival Threads, a significant change on the digital horizon. Now, they are baffled about what to call a tweet
- Branding experts are also curious about how the company threw away years of recognition and goodwill dust
Matt Rhodes, the strategy lead at creative agency House 337, shared his views on the momentous change:
“Only a few brands have become verbs or seen themselves referred to in global news outlets as often as Twitter has.”
One user tweeted:
“Anything that makes it harder for people to find or want to open the app on their cluttered phone screens risks harming usage.”
Fernando Machado, a former chief marketing officer at Burger King, expressed his feelings:
“Rebrands typically took time to sink in, though, as a Twitter user, I confess that I miss the little bird already. Personally, I think the new approach feels a bit cold and impersonal.”
According to one Reuters Reporter,
“People are not ready to give up a bluebird for an X.”
“#GoodbyeTwitter” is trending on Twitter, and most users are criticizing the recent change. Twitter users are also discussing whether Twitter’s billionaire should seek users’ consent before implementing the change. Polling to change the site’s color scheme from blue to black is pointless.
Musk’s Eventful Leadership
Under Musk’s leadership, Twitter has remained tumultuous since he bought it in 2022. Keen media observers decode Musk’s line of actions and suggest that he aims to compete with a “super app” like China’s WeChat.
As Musk said earlier,
“Buying Twitter is an accelerant to creating X, the everything app.”
So, there are already plans to replace the bluebird.
Twitter CEO Yaccarino addressed to employees:
“X “ will go even further to transform the global town square.”
The social media company is determined to bring changes to the app and working on the following new features:
- Payments and other banking services
- And many are under the wraps
Let’s see whether an “X” will succeed in retaining nearly 200 million daily active users of “Twitter” or will miss them.
Why Did Musk Reverse the Change: Thicker X to Thinner X?
It seems that Elon Musk is confused in his actions, as he has reversed his change on Tuesday afternoon.
“I don’t like the thicker bars, so reverting. The logo will evolve over time.”
Twitter’s homepage displays the updated logo. However, it has not made its way did not make his way into Twitter’s mobile app yet.
As per graphic designers:
“The thicker X looks pretty yet dominating, similar to Monotype’s Special Alphabets 4 font, and also meets up with a Unicode character. It seems that the logo is still struggling in Musk’s mind and has not yet been finalized.”
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